adidas celebrates 60th anniversary
13 August 2009 – When Adi Dassler registered his company “Adi Dassler adidas Schuhfabrik” on August 18th, 1949, little did he know that, 60 years later, the brand with the 3-Stripes would be one of the most famous and successful global brands. This year, adidas celebrates its 60th anniversary with a look back on the greatest moments in its history.
It still seems an unlikely story: a modest shoemaker from a small rural town in Germany develops a range of sports products so original and so perfect that they are sought by athletes from all over the world. As he indulges his passion for sport and for innovation, he creates a brand as great as any in the world. An unlikely story, but not impossible. To adidas, Impossible is Nothing.
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