The Sponsorship 360: International Sport Marketing and Sponsorship program aims to provide participants with the knowledge to apply sponsorship as a powerful tool in the marketing mix to deliver brand, business and social goals. In addition, to define and develop sponsorship activation concepts and strategic plans for sponsors (brands), rights owners, agencies and sporting organisations to increase revenue, satisfaction and loyalty from partners, suppliers, fans and participants. The program director is Richard Denton, who will be joined by experts in the sport sponsorship industry.
The next edition of this program will start on April 4th, 2020. It will be delivered throughout 2 weekends in Amsterdam and London:
- Weekend 1: Amsterdam: Saturday and Sunday, April 4th and 5th
- Weekend 2: London: Friday, Saturday and Sunday, April 17th, 18th and 19th
Please find the brochure available to download here. The total fee is 2450 euros, which includes 1 night at a hotel in Amsterdam and 2 nights in London (for participants flying in only), as well as breakfast, lunches and 1 dinner. Flights are not included in the price.
Discounts are available for alumni and small groups.