Attraction and commitment. One is a consequence of the other when it comes to sponsorship. Challenging each other to achieve the common goals that are implicit in a sponsorship relationship requires a shared strategy, a powerful message and a timeline. It is then that the consumer recognizes the sponsorship as a whole.
Richard Denton, academic director of the Master in Sport Management at Johan Cruyff Institute Amsterdam and an expert in the sport marketing and entertainment business with over 30 years of experience, will moderate this exciting webinar with two big names in the sport sponsorship world: Red Bull and DSM.
Jasper Bazuin will dive deep into two of their sponsorship cases: Project Aero with Team Jumbo Visma and Project Snow with Melissa Peperkamp, while Jan Wermink will talk about the process of getting a new head (and big name) sponsor and what the partnership with DSM entails.