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Free webinar: The new scenarios in football

Johan Cruyff Institute and LaLiga Business School bring the case of LaLiga as a business model to the academic arena. The program 'FOOTBALL INDUSTRY TRENDS. LALIGA STUDY CASE: TheMaking of a Global Brand' provides a real and objective view of the current…

AEFCA Symposium postponement

The Virus prevents the Symposium – Postponement to next year Dear All, AEFCA planned together with the FACR (FA of Czech Republic) and the UCFT (Union czech Football-Trainer) to organise th 2020 AEFCA-Symposium in Prague end of November 2020. Against the…

Free online Course

Would you like to discover the eSports industry and its business opportunities? Free online course for marketing, communication and consulting professionals in any sector. In this free online course (MOOC), we bring you closer to the eSports industry and its business…

Football Industry Trends – LaLiga case study

The football industry is one of the most powerful in the world because of its impact not only sports-wise, but also economically and socially. The new management perspective of sport properties, the digital age, the need to generate continuous…

Attention: Fraud-Attempt!

Yesterday (January 20, 2020) a fraudulent e-mail was sent to a memberorganisation of AEFCA. In this mail AEFCA-President Walter Gagg asked for transfer of money to another memberorganisation of AEFCA. This is a Fraud-Attempt! The content of the mail is quite remarkable…

Sponsorship 360 – International Sport Marketing and Sponsorship

The Sponsorship 360: International Sport Marketing and Sponsorship program aims to provide participants with the knowledge to apply sponsorship as a powerful tool in the marketing mix to deliver brand, business and social goals. In addition, to define and develop sponsorship activation concepts and strategic plans for sponsors (brands),…

Interview with the Russia National Team Coach

During the AEFCA Symposium in Warsaw, the Russian National Coach, Stanislav Cherchesov, gave an exclusive interview to AEFCA! How important is experience in the kind of the job you do? “I have never been invited to where it’s good.” I’ve…

40th AEFCA’s Symposium was a success!

Warsaw in Poland was the home of the European football coaches for 2 days. During that 2 days a full and rich program was offered to all the AEFCA’s members. The program also included, as usual, a cultural sightseeing tour…

Allegri at the 2019 AEFCA Symposium

Massimiliano Allegri (Juventus Torino, AC Milan, 6x Champion Italy, Coach of the Year) will be one of the speakers of the 2019 AEFCA Symposium to be held in Warsaw - Poland. Check all the information about this event HERE.