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Are you ready to boost your career in the sports industry?

Our online programs range from basic sport management courses, to postgraduate diplomas and master's degrees, as well as specialized courses that cover the most relevant and current topics for managing the sports industry. At Johan Cruyff Institute, you practice “technique” and “tactics”, but your life experience — ” learning…

COURSES STARTING NOVEMBER 2023 – 10 % discount

The Courses and Specialized Diplomas of Johan Cruyff Institute are academic programs, which can be introductory in sport management or specialization in different areas of the sports industry. 100% sports-oriented. Focused on the student. Based on the principle of…

The Magazine N°14 – Johan Cruyff Institute

Johan Cruyff’s influence on Sarina Wiegman’s football career In an exclusive interview for Sky Sports’ Total Football program, Sarina Wiegman talks about the inspiration Johan Cruyff has been in her successful football career as a player and coach in women’s…

Webinar Series: Sport Industry Insights 2022-23

Johan Cruyff Institute invites you to participate at the Webinar Series: Sport Industry Insights 2022-23 The series contains several webinars delivered by international experts that will review the most important trends in the Sports Industry. If you want to be…

Upcoming webinar – Johan Cruyff Institute

Nowadays, football players are less reluctant to leave their place of origin to seek new opportunities in clubs far away from their place of origin. That requires that the football player must understand or at least have a basic…

Inside Club Football: What attracts investors?

The significant revenue growth across Europe’s “Big Five” leagues has resulted in growing investor interest and activity over the last decade. However, many clubs are still tackling several challenges related to their profitability, the distribution of funds and changing…

PartnerDiscounts – Upcoming Online Courses

The Johan Cruyff Institute online courses are short-term academic programs, which can be introductory in sports management or specialized in the different areas of the sports industry. 100% sport oriented. Student-centered. Based on the principle of ‘Learning by doing’. Flexible, diverse and…

Webinar: Leadership in Global Sporting Events

The successful delivery of global sport events requires leadership skills. It involves the coordination of people, ideas and resources that need to be aligned in order to reach the objective, which is to deliver the best event possible. Learnings…

Multi-club ownership models

ABOUT THIS EVENT Harry Brian will moderate this roundtable discussion on what multi-club ownership is, and the short- and long-term implications of this growing phenomenon. Harry is a consultant at Portas Consulting, specializes in strategic, commercial and analytical projects and…