Johan Cruyff Institute and LaLiga Business School bring the case of LaLiga as a business model to the academic arena. The program ‘FOOTBALL INDUSTRY TRENDS. LALIGA CASE STUDY: The Making of a Global Brand’ provides a real and objective view of the current context of the football industry based on the innovative management model of LaLiga. This informative session will give you a taste of this unique content and details on the faculty members and topics that will be covered in the program.
