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Football Industry Trends: LaLiga Case Study

Would you like to learn from one of the most powerful leagues in the world? This 3-days-executive program will give you the opportunity to obtain a real and objective view of the football industry context today, through the new management…

Free webinar: The new scenarios in football

Johan Cruyff Institute and LaLiga Business School bring the case of LaLiga as a business model to the academic arena. The program 'FOOTBALL INDUSTRY TRENDS. LALIGA STUDY CASE: TheMaking of a Global Brand' provides a real and objective view of the current…

Free online Course

Would you like to discover the eSports industry and its business opportunities? Free online course for marketing, communication and consulting professionals in any sector. In this free online course (MOOC), we bring you closer to the eSports industry and its business…

Football Industry Trends – LaLiga case study

The football industry is one of the most powerful in the world because of its impact not only sports-wise, but also economically and socially. The new management perspective of sport properties, the digital age, the need to generate continuous…

Attention: Fraud-Attempt!

Yesterday (January 20, 2020) a fraudulent e-mail was sent to a memberorganisation of AEFCA. In this mail AEFCA-President Walter Gagg asked for transfer of money to another memberorganisation of AEFCA. This is a Fraud-Attempt! The content of the mail is quite remarkable…

Sponsorship 360 – International Sport Marketing and Sponsorship

The Sponsorship 360: International Sport Marketing and Sponsorship program aims to provide participants with the knowledge to apply sponsorship as a powerful tool in the marketing mix to deliver brand, business and social goals. In addition, to define and develop sponsorship activation concepts and strategic plans for sponsors (brands),…

Walter Gagg will attend UTFPL ceremony

It will be held in September 18th , in the City of Porto – Portugal, the official presentation event of the Union of the Football Coaches Associations of the Portuguese speaking countries. The AEFCA’s President, Mr. Walter Gagg, will be…