The football industry is one of the most powerful in the world because of its impact not only sports-wise, but also economically and socially. The new management perspective of sport properties, the digital age, the need to generate continuous engagement with fans, as well as the constant need for adaptation to the new demands of the market, have all become key factors of this evolution.
This executive program will allow you to obtain a real and objective view of the football industry context today, through the new management model of LaLiga: transformation, global brand strategies (scope, content and audience) and value of the social component of one of the most competitive and largest organizations worldwide.
