Social Media is the main communication tool for sport organizations, athletes and brands in general, to engage with their fans. In this webinar co-organized with Sportskred, we will elaborate on how to monetize social media from the perspective of a communication agency, a rights holder, or the athletes themselves. What an influencer is in sport? What clubs need to do to move from corporate media to providing an actual social experience? How can niche sports reach a global audience with a good social media strategy? How monetization is currently done in esports and how can technology help in optimizing the return?